Jules & Alfie Leitao
Co-Founders
We built the company we wished we could hire.
Our journey began in Vietnam, where we built a lean, high‑performing digital agency from scratch. It worked so well that Ogilvy acquired us within four years.
Inside that world we saw the same problem over and over: big agencies were slow and bureaucratic, small teams were fast but underpowered, and clients had to choose between strategy and execution.
We wanted something different.
So we created EPIC IGNITER to be the partner we were always looking for: a hands‑on, in‑house style team that combines enterprise‑level thinking with senior delivery. We embed like co‑founders, and focus on building platforms and experiences that actually move revenue and operations, not just win awards.
What makes us different
01.
Confidence in the strategy
Led by consulting veterans and powered by enterprise‑grade tools, we use data and real customer insight to decide what’s worth building. You get confidence that we’re solving the right problem, not just making something look good.
02.
Velocity in the delivery
Our integrated, senior‑led, cross‑border team removes the drag and bloat of traditional agency models. More of your budget goes into high‑quality execution, delivered at the speed your business demands – without the handoffs and extra layers.
03.
Ownership in the outcome
We treat your platforms like they’re our own. We stay focused on measurable outcomes – adoption, revenue, and performance – and keep iterating after launch so the system keeps improving, not decaying.
Leadership
Our leadership combines decades of building and scaling digital platforms across markets, from fast‑growth startups to global networks like WPP/Ogilvy.
Together, they bring strategy, technology, and operations under one roof – making EPIC IGNITER a partner that can think like founders and deliver like an enterprise team.
Julie Leitao
A data‑driven strategist with an entrepreneur’s instincts, Julie has built and exited a digital agency and spent years inside global networks.
After starting her career at top‑tier advertising giants, she went on to found a Vietnam‑based agency that was later acquired by Ogilvy. There, she led strategy and helped turn it into one of the country’s most awarded digital shops.
At EPIC IGNITER, Julie focuses on the hard part most brands struggle with: turning insight and ambition into platforms that actually change how customers experience the business – and how teams work behind the scenes.
Alfred Leitao
Alfie co‑founded WHO? Digital, the award‑winning agency acquired by WPP in 2011, and led the Vietnam team for over a decade. He was central to building and scaling the agency’s technical capabilities and delivery model.
With more than 25 years of experience across client‑side and agency roles, Alfie brings a rare mix of creative direction, system design, and senior engineering leadership.
At EPIC IGNITER, he leads the technology side of the house – designing and overseeing the build of custom platforms that are robust enough to run the business, not just power a demo, across markets in Europe, the US, and APAC.
Trang Ngoc Nguyen
Trang brings over 20 years of finance and operational leadership in the agency and digital world. As one of the founding team members of WHO? Digital, she helped steer the company from startup through its successful acquisition by Ogilvy.
She has worn many hats – finance, HR, operations, legal – and knows how to keep complex, cross‑border teams delivering at a high standard without adding bureaucracy.
At EPIC IGNITER, Trang is responsible for making sure every engagement runs smoothly: from commercials and resourcing to day‑to‑day delivery, so clients get enterprise‑level reliability without enterprise‑level bloat.